Pricing power in tight inventory
How to set a confident, comp-backed list price without scaring off your best buyers.
1) Start with comps, not hopes
Your target range should be anchored to similar homes that actually closed—adjusted for condition and timing. “Wish prices” create stale listings and weak offers.
2) Signal scarcity, not desperation
Launch clean, disclose well, and avoid gimmicks. Strong photos, tight copy, and clear showing windows signal a serious seller.
3) Sort offers by net and risk
Strip out vanity. Prioritize certainty: financing, appraisal, inspection, and timeline. The highest headline number is not always the best outcome.